From Pastor to Marketplace Minister (w/ Lucas Sherraden)

On this episode, we’re joined by Lucas Sherraden.  

Lucas Sherraden is a leadership coach, entrepreneur, and author of The Uncaged Leader. With over two decades of experience building companies and coaching top performers, he helps leaders break free from internal patterns and lead with clarity, curiosity, and purpose. Blending neuroscience, psychology, and real-world business insight, Lucas equips leaders to move from burnout to intentional influence. He also hosts the Built HOW podcast and is passionate about helping people step into their God-given potential. 

Christian Business Leader is the podcast for marketplace Christians seeking to explore and apply God’s will for business for the purpose of cultivating Christ-Centered Companies.

Full Episode Transcript

Heads up: This transcript was created with AI, so you might notice a few typos or small mistakes. We recommend listening to the episode for the best experience!  

SPEAKER_01 0:02

Welcome to the Christian Business Leader Podcast, where Christ following business leaders explore God’s will and ways for business. This show is a ministry of the Center for Christianity and Business at Houston Christian University and features conversations with today’s Christ-centered business leaders who are representing Christ faithfully in the business world. I’m your host, Darren Scheer, and if you want to make your work, leadership and company’s culture more Christ-centered, you’ve come to the right place. On this episode, we’re joined by Lucas Sheradin. Lucas is a leadership coach, entrepreneur, and author of The Uncaged Leader. With over two decades of experience building companies and coaching top performers, he helps leaders break free from internal patterns and lead with clarity, curiosity, and purpose. Blending neuroscience, psychology, and real-world business insight, Lucas equips leaders to move from burnout to intentional influence. He also hosts the Built How podcast and is passionate about helping people step into their God-given potential. Lucas, welcome to the Christian Business Leader Podcast. Well, thanks, Darren, for having me. When did you first realize God wants to be involved in your work in business?SPEAKER_00 1:18

Yeah, and my story is very unique because that was from day one. It was uh I’d come out of the pastoring world into the business world. So my journey was a little different. And I became a Christian when I was nine years old. So from the very beginning, I realized that God had to be the foundation of everything that uh that we were building in business.SPEAKER_01 1:40

Got it. So you started out. Did you did you think that as an even as a nine-year-old that I could go into business and serve God that way? Or were you thinking more in tor terms of pulpit ministry?SPEAKER_00 1:54

You know, I I um when I we got saved at at nine years old, my family became very involved with our church, very conservative, very uh Bible-based uh church. And I um everything like as I was growing up, there’s felt like there was a uh separation between the secular and the holy. Um, and when I was 16, I found out that I uh felt, you know, at that time we used the language, I felt called to preach. I actually what happened was the speaker didn’t show up. I stood up and uh at a youth group type thing, shared for about 10 minutes, and had this big response of people becoming Christians and like, well, maybe there’s something to this. And when I went home and told my mom, she goes, you know, I always knew you were going to be a preacher. And so uh that combined, and then I just happened to be in a place in Kansas City. Um, there was a ministry called Kansas City Youth for Christ back in the 80s that uh I became involved with and that had a Saturday night youth rally with 2,000 screaming teenagers and a television show that they owned, a television station that they owned. And so I got involved there, and the founder of that heard me preach one time. And my senior year in high school, I think I preached 56 times. So from a very early time, I felt very called to preach, very called to speak. Uh, my last year in ministry was 2007, and I flew 125,000 miles at that time preaching all around the world. And I had a very distinct experience in Andhra Pradesh, India, where I had been Skyping my kids and I realized during the month of January, we have four children. Um, during the month of January of 07, that’s all that parenting would look like for me. And so when I got off the Skype, I had for me, it was just a God moment where I felt like the Lord told me that I had gone around and traveled the world, played with everybody else’s kids, and now it was time for me to come home and play with my own. And I came home and shared that with my wife. And by the beginning of March, it was very apparent I needed to get out of ministry. So I canceled all my speaking engagements and uh kind of just looked around and said, What now, God? And uh, because I’m not a real uh uh real smart guy, I watched house hunters and thought real estate would be a real easy career to get it to, Darren. And of course that was 2008. And if anybody’s listening to this, understanding uh real estate in 2008, that was arguably one of the worst times in the real estate industry to get into real estate residential sales, but that’s that’s what I did. And uh so uh I called up a friend and said, How do I get a real estate license in in the state of Texas? And and and that that was that, and that was the decision. So from very the very beginning, it was God, I need help because I’ve got to put food on the table, or else I have to go back and start preaching for money. And who wants to be that preacher?SPEAKER_01 4:36

Yeah. So when you first made that transition into real estate, was it was it easy to see the ministry impact compared to before? You can ask people to raise their hand, you can ask them to come to the altar. Uh a little harder to quantify the impact in business. Was that your experience, or did you just have this this recognition that wow, you know, God is God is in everything? And if I’m in business, I’m gonna see God work.SPEAKER_00 5:08

Darren, I I love, I really love that question because it took me a while. In fact, I remember when I came out of ministry, part of my depression, because I went through about a year or two years of depression just trying to figure out who am I now that I don’t have a pulpit? Who am I now that I’m not Reverend Lucas or Brother Lucas, whatever the flavor of church that you went to, Pastor Lucas. And I I remember sitting there, like, who in the world am I? Because in my mind, I thought that my days of impacting people for eternity were over. I thought now I’m I’m ray relegated to this low-level secular world. And and I honestly had a friend call me one time shortly after I started real estate, and it really saved my life, it saved my mindset, it saved the story that I was telling myself because he he made a comment and said, You know, Lucas, I know you were preaching crusades, but I really feel that the canvas upon which you were painting was far too small for the calling that’s on that right now. You have a bigger canvas to impact more people. And then it started hitting me, Darren, is when I’d get on planes as a pastor and somebody would sit next to me, and if we would make small talk and they would chit-chat, they’d say, Hey, what do you do for a living? And as a pastor, you’d say, Well, I pastor a local congregation, and the conversation is only going to do one of two things. It’s gonna go really Christianese and super spiritual, sometimes almost fake, because they wanted to impress the pastor sitting next to them, or number two, it would die. Like it would that’s a conversation killer. You say you’re a pastor, and um I I find out that everybody wants to talk to a realtor now, everybody wants to talk to a business coach. Yeah, and I have been in rooms where people who would never ask a pastor for advice are stopping the meeting and saying, Lucas, what do you think? And I I have discovered the more success I find in business, the bigger the platform God gives me to speak into people who affect entire industries. In fact, in my career, Darren, after being pretty successful my first year in real estate, and then getting to run an office, and then getting to own an office and then run a region, I end up working for a gentleman named Gary Keller who founded Keller Williams, which is at this time one of the largest real estate franchises in the world. And it was very frequently that the most influential man in the real estate space, which is one of the most influential parts of our economy, industries that uh in our economy, would say, Hey Lucas, what do you think? And it hit me more than once that he would never ask me my thoughts if I was still a pastor. But he did ask me my thoughts because I excelled at business and I excelled and I did things at an exceptionally high level inside the real estate world. He would ask, What do you think about this? What do you think about that? And now it’s pretty frequent that people who are who own large brokerages or who run real big businesses will call me. In fact, this morning I already have had two phone calls uh already today. What do you think about this? And they’re looking for counsel or coaching. And I realized that my canvas now is far greater than even as a pastor, and I love the pastoral and I love local churches, and God, you know, God bless our pastors. They’ve got a huge, they’re trying to change the world with a volunteer army and and donations for people who are generous. I mean, that’s that’s a huge leadership task. But I think that the the the task that I’ve been called is far greater than the the task that I had been assigned when I even I was a pastor.SPEAKER_01 8:37

Yeah, that was a a profound statement, and and I’m sure there’s some some some caveats to that. The statement that you made that nobody wants to talk to a pastor, but everybody wants to talk to a realtor, you know, because everybody wants to talk about the housing market and when when are you know interest rates coming down and you know she is now’s a good time to buy and all those kinds of things. But when it when it comes to uh a pastor, um I mean you probably still find that there are times when you put your pastor hat on, but you’re not you’re or you probably never just really take it off at all, but you don’t have to deal with that that wall that people put up, especially in this post-Christian society that we’re in, to where in the past it was to just say you were a pastor, yeah, there was a lot more respect, there was a lot more reverence. Um but that’s not that’s not so much the case anymore.SPEAKER_00 9:43

Yeah, I I think I would agree with that. And and honestly, like some of the pastors in my life, I’ve just taken their material that I hear on Sunday, take the chapter verse off of it, and give it to all my business leaders on Monday. And so truth is truth. And the world, I this is what I’ve discovered, Darren, is the world is hungry, I mean, is yearning for truth and wisdom. Yeah. And unfortunately, the story that most of the world has about the pastor and about a church is that they’re good if I have a family crisis or I have an existential spiritual crisis or if I train wreck my life. But I’m not necessarily gonna go to a pastor and say, Hey, can you help me fix my profit and loss statement in my balance sheet? I’m not gonna necessarily go to a pastor and say, I have a league conversion problem. Can you help me dissect that? That’s what the world’s facing. And I find out that if I can help you fix your conversion problem or your profit and loss in your balance sheet, you probably are gonna open the door and say, Man, I noticed that you hold fast on loyalty and hold fast on a culture of honor, which is real big in my organizations that I own. And it very naturally trans transitions into a spiritual conversation because this is the other thing I’ve discovered, Darren, is I think the world is desperately hungry for spirituality. I’m not sure that they see it in every church experience that they’ve had. In fact, the most common thing that I’ll hear from people who um find out that I used to be a pastor is like, well, you know, I’ve not given up on God. I don’t really like church, but I’ve not given up on God. And there’s there’s some challenges with that thinking, and I understand where they’re coming from. But if I could represent God to people who’ve given up on church, my gosh, what a huge, what a huge market, if you would in business world there is for that. And so maybe the reason oh go ahead. No, I just I I find out that if my walk my walk has to talk louder than my talk talks, Jesus said this that by this shall all men know that you’re my disciples. He didn’t say by your preaching or by your big church organizations or by your big discipleship programs or by your stand for political issues. He said, By this. They’ll know you by how you love one another. And so when people encounter me, and Jesus didn’t even give another oh, and they’ll also know you by this, and they’ll also know you by your apologetics and your theology and your your doctrinal purity. He said, By this, it’s how you love one another. So my question always is when somebody encounters me, do they really experience the love of God in such a way that my walk talks louder than my talk could ever talk?SPEAKER_01 12:15

Yeah. I wonder if maybe the reason why there is that wall where people have such a low level of um rapport with pastors is because pastors have chosen to identify more with the the old testament priest model as opposed to uh identifying more with the role of a rabbi, a rabbi that is out among the people, a rabbi like Jesus, who’s doing ordinary things, but in an extraordinary way, and and is still addressed with that title of rabbi, you know, maybe what it is is we need more Christian rabbis, you know, people that are that that have answers on on more of life than weddings and funerals and and you know, kind of the the private life church, church related matters, but can speak on business, can you know, can speak on all the different facets of life.SPEAKER_00 13:23

Yeah, I I I think of and and I want to be real clear, I am so pro-pastor. I’ve got such a heart for pastors, it’s a hard, hard job. It’s a hard role, it’s a hard calling, and I pray for our pastors, I support pastors, so I’m not uh taking a uh a knock on that role. What I am saying is my experience has been that people really love and are energized to talk to a realtor or a business coach where they weren’t so much energized to talk to me as a traveling itinerant preacher.SPEAKER_01 13:55

Yeah. Lucas, what’s a time when you saw God’s hand at work in your business?SPEAKER_00 14:01

And that that’s so uh such a loaded question. For me, it’s like there there are there are key moments that I know that God really spoke to me and had a shift away that I thought the reason, you know, part of why you and I connected is I’ve taken some of those lessons and put it into a book that’s coming out soon. Um, but I think one of the key times for me, Darren, was I was in the real estate space, I was going broke very quickly. I was first night, you know, six months or so, I just wasn’t doing really well. And um my kids at that time were going to a little Christian school outside um outside Houston in Aleaf, Texas. And we were crammed in this little church gym as my kids would play basketball. And uh the way that this Christian school did their basketball was middle school girls, uh, middle school boys, high school girls, high school boys, and I had two middle school girls and a high school boy. So we were like at the gym all afternoon. And somebody came in to me in between games and said, Hey, my wife taught at the school, and so I was Mr. Sheradin, which that I’m sure that was a joy for them to have to pronounce that last name. Uh, Mr. Sheradin, how’s the real estate market? And I remember making some sort of self-deprecating comment at to the effect of, as if I will ever sell a house, ha ha ha ha. And at that time, my eighth grade daughter walked in and heard that last comment. And this was a god moment. I remember like this is one of those clear memories where I looked down and she put her hand on my arm, looked up at me with her big brown eyes in her basketball uniform, said, You are a good realtor, aren’t you, Dad? And it hit me as like, and I answered her, I said, Yes, I am, Danielle. And in my mind, I finished the statement and I wasn’t 10 seconds ago. I walked away, Darren, from that moment and says, You know what? I’m not gonna hide behind my Christianese, I’m not gonna hide behind my excuses, I’m not gonna hide behind my I don’t feel like lead generating today and prospecting today. I’m not gonna hide behind the thought that open houses don’t work in real estate or door knocking is unacceptable in real estate. I’m not gonna hide behind that because that young lady is needing a dad to step up and be excellent at what he does and provide for her. And Darren, after that moment, that was February of 2009, after you know, first five months in real estate, having one transaction, the next nine months, I went on to sell like 36 units in 2009, arguably the hardest real estate market. I would have been the national rookie of the year at Keller Williams had I started at Keller Williams instead of at another brokerage that I started at. And I learned that it’s not, and this is the premise of that started the beginning of my book journey, The Uncaged Leader, where I began saying it’s not what happens to us that matters. It’s the story that we tell ourselves that matters. And honestly, if you look at the ministry of Jesus, that’s what Jesus did. It’s not what’s happening to you, it’s the story you’re telling yourself about what’s happening to you that matters. And so Jesus’ sole message was repent because there’s a new reality. The kingdom of heaven is at hand. For me, that moment in the gym, repent, change the way I’m looking, because now I’ve got to tell myself a different story and have an different internal belief system and saying I’m terrible or I’m bad or I suck at selling real estate. I have to say, what could I do? What could this mean? And every day I woke up saying, How do I make sure that that young girl’s life is taken care of? Wow.SPEAKER_01 17:29

What a powerful story. So do you think you said that that day um because you felt like you were truly bad at it, or that it was sort of the Christian false humility thing that we do where you know we don’t want to appear better than somebody else, like what or a combination of the two? What did you feel like?SPEAKER_00 17:53

Yeah, probably a combination. And I’ve discovered false humility is just ego with a bow tie. Yeah. It’s still it’s still arrogance because you’re still the center of that conversation. I’m so bad at, I’m not very good at. Well, guess who’s still the center of that? So that’s not human that false humility is just ego with the bow tie. I think it was probably a combination. I think it was the mounting debt, the financial pressure, the lack of success, external success. But it’s interesting is you don’t succeed on the outside until you do the work. Business is an input-output game. If we have terrible inputs, we can’t expect God to somehow blow on it and give us supernatural great outputs. I that I’ve I really believe that if we will do everything in our power with the natural, God will put the super on front of it. And then we’ll have a supernatural business. And that’s what I want. In fact, there was another defining moment there that prospecting totally changed for me too when I was driving, like my I hired a business coach after that first year and did pretty good. And I didn’t want to do open houses on the weekends because my weekends were gone, you know, and I don’t I wanted to be present with my family. So she said, I want you to start making cold calls to uh expired listings, which are people who had listed their house for six months, maybe, and their listing agreement with the previous broker had expired. I want you to call them and see if you could help them. And I’m I’m telling you what, I hated at first. I was like, I’m not gonna do that. I hate cold calls. Cold calls are not my personality. You know what? I’m a relationship guy. I used to be a pastor, and I came up with all these stories in my head of why I wasn’t going to do it. But I hired the coach, so I might as well do what she told me to do. And for three months I started calling expires, and I was awful at it. It was terrible. It was everything that my mind had contrived that it’s terrible, it doesn’t work, nobody wants to be cold called because whenever we believe a story, we’re going to look for evidence to support that we’re right. Not that it’s right, but that we are right. And there, there was one day that I was driving to the office to go yet another day to call these expired listings, and I had a vision in my head of a couple that was sitting somewhere out in MLS land. And as I’m driving in at 8:15 in the morning, they’re having breakfast. And they said, you know, sweetheart, can we just pray? We we’ve got to sell our house and our listing expired. Our previous agent will call us back because they’re embarrassed to call us. They won’t even get our sign out of the yard and lockbox off of our house. Can we just pray? And they they’d pray over breakfast. And I’m seeing this in my head. God, could you help us today? Because we really need to sell our house and get to, you know, our next in the next three months. Could you help us out today? In Jesus’ name, amen. Back to me in the car, Darren. God, you know what I want to do today? I want to call as many expired listings as I need to to find the person who’s praying that prayer this morning. And I want to be an answer to the prayer that they’re praying and they don’t even know my name. Now, when I prospect, Darren, I’m not looking for a deal. I’m looking to see whose prayer can I answer? And boy, I will call a thousand people a day. And what was fun about that is sometimes when you make cold calls, the person on the other end is not so pleasant. And if they yell at me, you know what I would do? I would hang up the phone and say they didn’t pray the prayer, and I just go into the next one. In fact, I they probably never prayed. In fact, they probably need you, in fact, I probably need to stop right now and pray for that person because that person is grumpy and they’re angry and they’re ugly. Whatever. And I’d go on, and you know what’s interesting? I started getting expired listing appointments. And that next year, I think I sold five 50 expired listings from cold calls. And invariably, this is what was really a God moment for me. About three-quarters of those 50 expired listings that I sold, somewhere during the course of the transaction says, You know what’s really crazy, Lucas? You’re never gonna believe this. But you remember that day that you called us, said, Yeah, said, We were literally praying that morning that God would help us sell our listing. And it was just like, well, success breeds success. And if you come from prospecting or lead generation in business or however you handle your incoming revenue, as I need a deal. That’s one type of energy. But if I come at it and say, Darren, whose prayer can I answer today? In fact, this morning, as I was thinking about this podcast, I wrote in my journal, today I alter the course of human history. I’m not going on a podcast because I’m uh promoting a book. Today I’m gonna go on a podcast, potentially say something that’s gonna change the life of somebody forever. I’ll do that and have energy for that all day long.SPEAKER_01 22:25

Wow. Pray that you will to go about your cold calling to be an answer to someone’s prayer, or to think about the the hardest thing that you have to do in in your business and just believe it. Somebody somebody was praying for that. Somebody was praying that that would that would get done. Which how does that translate to somebody that might be doing something that uh maybe isn’t so relational or doesn’t feel so relational? Uh what is your advice to that person?SPEAKER_00 22:59

Yeah, because a lot in business is it though one-on-one, it’s transactional, it’s not transformational, it’s it’s functional, not not a fiduciary like a real estate agent. It’s interesting because every in every business there are several cogs in the wheel, and all those cogs support another cog. And so I think of the story that I read some time ago about a couple of bricklayers that were building a cathedral back at the you know early 1800s. And you talk to one and says, What are you doing? He says, I’m laying bricks. To the other, I’m building a cathedral. Which one had a better, better energy about what they did? The one who said, I’m just laying bricks, or the one who said, I’m building a cathedral. They used to tell stories at uh Apple. If you ask early days when Steve Jobs was still around, you ask somebody at Apple, what are you doing? You ask the janitor, what is he doing? And he and they would say, some of their maintenance people would say, We’re changing the world. Well, I will sweep the floors if I’m changing the world. I won’t sweep the floors because somebody left a mess. If I’m changing the people, I think, regardless of what you’re doing in your business world, if you understand the overarching cause, we will do anything. People, uh Habakkuk says that uh no proverbs says that people die because of lack of revelation or lack of a vision. I think when we understand that we’re a part of a cause, I’ll do I’ll I’ll I’ll do my AR, I’ll do my PL, I’ll do my you know, maintenance, I’ll do my client care, I’ll do my customer service, I’ll do whatever is is required. If I understand I’m a part of a cause, I think people don’t burn out because they’re overwhelmed. I think they burn out because they lose the sight of the cause.SPEAKER_01 24:38

Yeah.SPEAKER_00 24:39

And when work becomes work, instead of work becoming worship, my work is worship. Like every day when I get up to work, which I still work, I still have a job, I have a book going out, I still do a lot of speaking, which is my job. If it ever becomes a job, Darren, I’m gonna lose energy for it. But when work is worship and it’s about a cause and I’m making disciples of all nations, oh come on, I’ll I’ll have church here on a Wednesday.SPEAKER_01 25:04

Yes, yeah. It reminds me of when Steve Jobs was was trying to get the the new executive to come over from Pepsi and he said, What do you want to do? Keep selling sugar water the rest of your life, you know, come over here and and truly change the world. Well, what makes me think about what about the Christians still working at Pepsi? You know, is there a way for them to still make an impact? And and I think that’s why Christians really ought to have the highest level of of meaning and purpose in their work because the Bible says, whatever you do, do it with all your heart as working for the Lord, not for men. So we are we’re making disciples. No matter whether you’re at Pepsi or Apple or or what company you’re at, there is uh there is a way to have a deep sense of meaning and purpose. The the the exact product and service outcome, uh, you know, it differs from business to business and may have a varying degree of like if you help somebody sell your house, like that’s a highly emotional. I mean, I I I enjoy what I do because we help people publish books, and you know, from that experience, that there’s a similar level of of uh of meaning that that goes on in releasing a book into the world as as helping somebody sell their house. And but but not every business, not every service is is like that, you know. If you’re selling somehow, Chick-fil-A is able to do this by selling chicken sandwiches, you know.SPEAKER_00 26:43

Can you imagine? I mean, you think about if there’s anything that’s so quote unspiritual, there’s nothing spiritual about a chicken sandwich. Yeah, however, they’ve been able to take that and make it a cause. And if you look at study all business, that I did a lot of research and study on businesses that have succeeded and failed, and leaders that succeeded and failed, because the book, The Uncased Leader, is about leaders who know how to be very aware of who they are, what’s going on, and be extremely curious instead of judgmental. And when I say judgmental, everybody has an allergic reaction to it. But by the fact that you just had an allergic reaction to the word judgmental, shows me that you’re judgmental because you just judge the word judgmental. So if I could learn how to be more curious, I could be more creative. And when I’m more creative, I’m more like my savior because he’s the ultimate quintessential industrial creator of the universe, right? But if I look at at these businesses, the successful ones, the the great leaders of history, the Winston Churchills, the Abraham Lincolns, they took situations that may have felt very secular and turned them into causes that people could rally behind. And those are the stories that inspire us. Those are the stories that get us the how does how does how um how does somebody go and take coffee that I grew up thinking it’s a quarter at the gas station, 25 cents will buy you a cup of coffee at the gas station, and now I’m paying six dollars a cup? They they changed it and made it into a cause and a culture and a movement. And that’s what I I’m hoping that the people listening to this understand that as a Christian, whatever it is, if we sell a widget, if we offer a service, if we provide um, you know, solutions to people’s problems, if we look at it as just the task, we’re gonna just be laying bricks. Or we can say, how do we make this into a cause that’s bigger than myself? How do I create, and that’s the uncaged leader, the cages, the stories that we create around anything that we we have, the limiting beliefs, the the mindsets that says this is impossible, instead of saying the world is filled with unlimited possibilities and I could create anything. The Christians listen to this is whatever it is that God’s put in front of you, how do you make that a cause that changes the world? Car sales, insurance sales, customer service, building widgets, medical supplies. What is it? How do you make that a cause that transcends myself? So, one of the things, even with this book that I’ve done is um that we made the decision that God’s blessed us financially. So I’m on mission to sell a million copies of this book. When you know this is a publisher, that is a tall order. That is a rare book that goes beyond 2,500 book sales. The reason, though, for it is I’m going to give away 100% of the profits to stop human trafficking. Now, all of a sudden, book sales isn’t about me lining my pockets or my ego. It’s about the fact that there’s a 14-year-old girl out there right now, somewhere in Florida, that’s servicing a 40-year-old white American man who’s the typical uh consumer of that. And you know what? Nobody, there’s more people in slavery right now than at any other point in history, but we’re not in the streets writing about that subject. We’re not talking about that in our pulpits as a rule. So guess what? I’m gonna do something about it. And now all of a sudden, book sales and me degenerating, me coming on podcasts to tell people to go buy the uncaged leader has nothing to do with Lucas Sheradon. Has everything to do with what would it feel like if I average three dollars a book of profit? What would it feel like, Darren, for us to give away three million dollars to stopping stopping human trafficking? Now that I’ll I’ll work 24-7 for that.SPEAKER_01 30:22

Yes, yes. The uncaged leader is the book, and it’s it’s gonna be out. What is the release date?SPEAKER_00 30:30

Yeah, it’s gonna be released middle of August. So if people go to the website, theuncagedleader.com, they can be put on the wait list, and we’re we’ll start pre-sales here pretty soon. And as you know, is in the book world, which I’m learning a whole lot of great fascinating information about this book, those first couple weeks of pre-sales is really important to get on bestseller list, which gets you in front of other people. And I’m on mission to change the world, and I’m gonna do that by helping leaders get on free get free, be by being more aware of the stories that they’re telling themselves, the limiting beliefs that they have, and then giving them simple tools to break out of those limiting beliefs with curiosity and creation. So I want to help leaders get free, and the benefit of that is we’re gonna help people in trafficking get free, literally from the cages that they find themselves in. Love it.SPEAKER_01 31:17

Theuncagedleader.com. Lucas, thank you so much for sharing your passion, your wisdom with us today. I’ve really enjoyed this conversation. You better thank you so much for having me. Thanks for listening to this episode of the Christian Business Leader Podcast. Be sure to subscribe, leave a review, and tune in for the next episode as we continue exploring God’s will and ways for business.

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High Bridge Books helps Christ-centered authors build a legacy by crafting and publishing messages and stories that glorify God in all spheres of culture.

• High Bridge Books’ professional book publishing package: https://www.highbridgebooks.com/publishing/ 
• High Bridge Books’ proofreading, line editing, developmental editing, and co-writing services: https://www.highbridgebooks.com/editing-and-proofreading/
• Examples of our books: https://www.highbridgebooks.com/bookstore/

We’re extremely proud that …

• 43% percent of our 230+ books under contract were written by authors who have published more than one book with us, and
• 49% percent of our books under contract were referred to us by authors who have published with us previously.

Contact High Bridge Books’ CEO Darren Shearer at [email protected] to get a conversation going about your book!