The Jesus Way Through Business Crisis (w/ Heather Wilson)
On this episode, we’re joined by Heather Wilson.
Heather Wilson is a wife, mother of 6, and the Co-founder of GiveSendGo.com. In 2014, three siblings had an idea. What would it look like if we took the newly popular idea of crowdfunding, and stretched it beyond just funding help for people’s material needs but also providing hope for people’s spiritual needs? Out of those discussions, GiveSendGo was born.
Key Takeaways 💡
- Faith integration in business begins with recognizing that God wants to be involved in every area of life, not just Sundays. Heather Wilson shares that watching her parents weave their Christian faith into their family business planted an early conviction that God belonged in everything — including work. Her later experience of staying silent with a co-worker in need of hope became a pivotal moment that challenged her never to miss the “adventure” God invites people into, whether they own a business or work for someone else.
- GiveSendGo was built on the belief that crowdfunding could address both material and spiritual needs. Founded in 2014 by three siblings, the platform distinguishes itself from competitors through lower fees, a commitment to free speech within legal bounds, and a dedicated “hope team” that personally calls every campaign creator to pray with them. This team regularly reaches people of other faiths or no faith at all, offering care and prayer in moments of deep personal crisis.
- Navigating trials through faith has shaped the company’s identity. When GiveSendGo faced a high-profile hack during the Canadian truckers’ protest and a resulting $300 million lawsuit, the founders turned to fasting and prayer — ultimately deciding to fight the case. They drew inspiration from the story of David and Goliath, choosing to act in faith while trusting God with the outcome. A timely $260,000 insurance payout, arriving within hours of their decision, confirmed their sense that God had been orchestrating provision ahead of the trial all along.
Christian Business Leader is the podcast for marketplace Christians seeking to explore and apply God’s will for business for the purpose of cultivating Christ-Centered Companies.
BIG THANKS to this episode’s sponsor: High Bridge Books
High Bridge Books helps Christ-centered authors build a legacy by crafting and publishing messages and stories that glorify God in all spheres of culture.
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