Approximately 85 percent of working Christians spend the majority of their waking hours working in a for-profit company. The business world is where the unbelievers are […]
[Preface: In a previous article titled, “Why Business Is Full-Time Ministry,” we explored our callings to be “royal priests” in the business world (1 Peter 2:9). […]
In your opinion, who is the greatest marketing genius of all time? As I have asked other people this question, the most frequent responses have included […]
In his 1969 Harvard Business Review article, “Is Business Bluffing Ethical,” Albert Carr suggested that those who “win” in business are not those who seek to […]
Kindle eBook Version “Marketing Like Jesus: 25 Strategies to Change the World” One Book $12.97 USD No function is more important to an organization than marketing (strategic influence), […]
