Christ-Centered HVAC Distribution Company (w/ Jeff Wallace)
On this episode, Darren sits down with Jeff Wallace (CEO of Team Air Distributing) to discuss how he’s cultivating a Christ-centered company with 311 employees in which employees bear each other’s burdens during life’s darkest seasons.
Jeff Wallace is CEO of Team Air Distributing, which is a Nashville-based leader in the heating and air conditioning distribution business with around 311 employees. His company is setting the standard for other Christ-centered companies in the way they treat their employees.
Key Takeaways
- Faith reframed business as a ministry, not a separate sphere. Early in his leadership journey, Jeff Wallace realized that work and faith were never meant to be compartmentalized. Through his involvement with C-12, he began to see Team Air Distributing not just as a company, but as a place where Christ could be lived out daily through leadership, culture, and care for employees. This shift changed how he viewed responsibility, influence, and the purpose of the organization itself.
- Leading with integrity meant living faith before preaching it. Jeff consistently emphasized that ministry in business does not start with sermons or pressure, but with humility, consistency, and trust. By treating employees with respect, walking in integrity, and being present across all levels of the company, he created an environment where people felt safe enough to open up about real struggles. Faith was demonstrated through actions—supporting employees through addiction recovery, personal crises, and everyday challenges—long before conversations about belief ever happened.
- Profit and growth were positioned as platforms for impact, not the end goal. While Team Air Distributing grew into an industry leader, Jeff made clear that success was ultimately measured by lives changed, not revenue alone. Programs like corporate chaplaincy, employee-led Bible studies, and collective generosity emerged as natural extensions of the company’s purpose. Business success became a means to serve people, reflect Christ, and create lasting spiritual and cultural influence within the workplace.
Christian Business Leader is the podcast for marketplace Christians seeking to explore and apply God’s will for business for the purpose of cultivating Christ-Centered Companies.
Full Episode Transcript
Heads up: This transcript was created with AI, so you might notice a few typos or small mistakes. We recommend listening to the episode for the best experience!
[00:00:02] Darren: Welcome to the Christian Business Leader podcast, where Christ-following business leaders explore God’s will and ways for business. This show is a ministry of the Center for Christianity and Business at Houston Christian University and features conversations with today’s Christ-centered business leaders who are representing Christ faithfully in the business world. I’m your host, Darren Shearer, and if you want to make your work, leadership, and company’s culture more Christ-centered, you’ve come to the right place. On this episode, we’re joined by Jeff Wallace, CEO of Team Air Distributing in Nashville, Tennessee, which is a leader in the heating and air conditioning distribution business with somewhere around 311 employees. And they’re not just leading in HVAC distribution, but they are leading as an example of what it looks like to invite Christ into the company, and it’s multiple locations, and God is at work all throughout the company, as you’re going to hear on this episode today. Jeff, welcome to the Christian Business Leader podcast.
[00:01:09] Jeff: Thank you so much. Nice to be here.
[00:01:12] Darren: When did you first realize God wants to be involved in your work and business?
[00:01:18] Jeff: You know, from a personal standpoint, I’ve always known God wanted to be a part of our life and, you know, lead us as we pray to him and seek his will. But It wasn’t until I really joined C12 about 6 years ago that I really learned how much of our job can involve being Christ-centered and really as a ministry to the folks that work here. To me, the concept of having a business as a ministry was just a little bit foreign. I guess it’s so easy in everyday life to keep your work life separate from your home life, but really, I don’t think that’s the way it’s intended to be.
[00:01:50] Darren: Yeah. So how did you get involved with C12? Was that something you were looking for, or somebody came into your life that kind of awakened you to that?
[00:02:02] Jeff: Yeah, somebody was sent to me, I would say, that introduced me to C12. I’d been thinking about, you know, I wish there was a group of guys you could get together with and talk to, men and women both, where you could share troubles. And as a CEO, you have a unique set of responsibilities and weights on your shoulders on a daily basis. And to me, you know, one of the things I was looking for is, is there an opportunity to talk to other folks that are like-minded in their faith, but as well share realistic problems that they’re facing within their business? And so a guy named Danny recommended C12 to me. I’d never heard of C12 before, so I visited with a guy named Dewey Green, who is the chairperson today. I’m still part of that group and just felt a real connection in visiting. I visited a couple of times, I guess, before I decided to join. And I just saw within that group such a deep commitment to each other, but even better, a deep commitment into this concept of using the business as a ministry. And I thought, you know, that sounded again a little foreign to me, but it was in no way were they being pushy or, you know, overbearing or anything like that. They were just living out their faith within their organization. And my whole life, I had heard, you know, you work, work, work, and go to work, and then all of a sudden, you know, you go home, and you go to church. But really It was the opposite of that they were teaching. And what a tremendous— has been tremendous blessing being part of that over the last 6 years.
[00:03:29] Darren: Yeah. So, Jeff, on this show, we believe that the primary purpose of business isn’t primarily to just make a profit or to make money to donate to Christian ministries, but fundamentally to make disciples of Jesus Christ. Can you give us an example of how disciple-making has happened through Team Air Distributing?
[00:03:50] Jeff: Absolutely. And I think I mentioned earlier about the fact the guy that walked into my office, and so it’s a great example that just sticks with me so long. And one day I’m sitting in my office, normal day, and I get a knock at the door. I open the door, and it’s one of our warehouse workers that’s been here for 10 years at that time. And when he asked, could he speak to me, he asked, could he close the door, which was a little unusual. The door is usually always open. And so I said, sure, absolutely, come on in. He shut the door, sat down, looked very distressed, and said he had an alcohol problem. He is addicted to alcohol. He’d been having health problems, and people had noticed he’d missed a little bit of work here or there, didn’t know it was because he had an addiction to alcohol and was recovering certain days. And so, you know, we agreed to get him treatment. We prayed for him. A lot of folks that were praying for him, but he got and received a great counseling service for addiction recovery. We paid him during that process and received him back welcome when he finished the process. And he was so grateful and thankful. That began a spark within me of something that was very important that I didn’t see at the time. But it made me think to myself, you know, how many other folks are going through challenges that wouldn’t have the guts or even the opportunity because they’re not located here at corporate, they’re in a remote part of the country that may be a different store for us. How many times would they not have somebody to talk to? And so they may be going through divorce or drug addiction or sickness or challenges or just stress of today’s life. I mean, it’s so stressful. Everybody’s stressed out, it seems. And it just made me think to myself, we have to do more for our employees. We say that we’re a Christian company and we’re proud of that, and we’re able to admit those things, but what are we really doing about it? Other than encouraging each other, and hey, let me provide a meal for you when you’re sick or something like that. All those things are wonderful, don’t get me wrong, but I felt like there was so much more we could do. So in our next visit to C12 the following month, I brought it up in the group discussion and said, “Hey guys, here’s what happened. What would you guys do?” Is there anything you can recommend that would be a benefit? And one of the guys there, named Steve, told me about Corporate Chaplains of America. He told me how this company of retired ministers had come in, and they’re all certified in counseling, had made such an impact in his company. I was very nervous about it at first, only because what I didn’t want to do is pressure folks into thinking, “Hey, I’m going to shove Christianity down your throat.” What I wanted them to see is us living it out, so they’re curious to see what’s different. But I did sign the agreement. We put chaplaincy in place. I get blind reporting every month that shows me how many people use the counseling sessions, how many people the chaplain calls out to, how many people call him, hospital visits, how many times he’s able to share the gospel through someone asking. It’s all permission-based. It’s obviously blind. I don’t get to see what they talk about or who he talks to, but it’s interesting to see in the first 6 months, just it took a lot of time for people to build trust with him. But I’ll tell you, after doing it for 5 years, I get thank you notes on a consistent basis on this is a huge benefit to me and my family. When I had my mother in the hospital, the chaplain came and prayed with her. And they’ve been able to share the gospel numerous times, and many people have given their life to Christ because of this impact. Folks that we couldn’t talk to here at corporate that are located in a different state. And so I couldn’t recommend that program enough to anybody that’s listening. That is a tremendous benefit for your employees because Everybody is so stressed right now. Everybody has problems and everybody’s going through something. And the number of one-on-one counseling sessions they’re doing on a weekly basis is staggering. So it’s a benefit and it works.
[00:07:39] Darren: I love that story of your team member walking in to make a confession like that. You know, church people might call that an altar call, but there was no sermon preached. There was no music designed to kind of elicit an emotional response. There was no holy hush. The Holy Spirit was just moving on this man’s heart to walk in and make that confession so that he could get on track with God’s best plan for his life. And I love how you guys responded to that. What do you— I mean, like I said, this was not a church service where this happens. This is the kind of thing that pastors just dream of happening on a Sunday morning. What do you think led— what kind of environment, what kind of, um, circumstances led to him feeling like he could come to his— the, the, the CEO of the company to make that confession?
[00:08:48] Jeff: I think that everybody sees that there are no egos at the company. None of us feel better than anybody else. We all try to encourage each other so much. And I would like to think it’s because there are several of us that began this process of living out their faith and being willing to take time to go around and talk to everybody, you know, whether it’s in the warehouse, whether it’s in administration or finance. You know, it takes building a bond of trust before anybody’s going to be willing to do anything. They have to see you live it out. That doesn’t mean we don’t make mistakes. We certainly do. But, you know, they also can see the difference because what I did have was several people go, I can see that you’re a believer. And I would say, well, do you want to talk about it? Well, no, but I just want you to know that it’s nice to see somebody live it out. And so I would say that it’s very important to understand that people watch everything you do, and whether or not you see it, they’re always watching how you live, the decisions you make for the company. Are you acting in integrity? You know, do you treat people with respect, and how you treat others? And it’s all watched and observed. And eventually, I think those things translate into an impact in their heart. I think it begins there.
[00:10:02] Darren: Yeah. Do you think that maybe he had already gotten some feedback on, like maybe missing work or performance or something that was kind of alerting him to the fact that your company understands that there’s some red flags here, that your job might be in jeopardy. Do you think he felt like that on some level?
[00:10:31] Jeff: I think he did. I think that, in fact, I know the manager at that location had had a conversation with him regarding his absence and the fact that he had now increased his missing Monday mornings and/or a Friday or Wednesday, whatever day it was, on a more frequent basis. And so, through those conversations, I’m sure he became a little paranoid as to, you know, I’ve worked here a long time. I’ve got pressure. I’ve got to do something. And I need to admit to someone what’s going on.
[00:10:57] Darren: Yeah.
[00:10:57] Jeff: And so I do feel like that happened.
[00:11:00] Darren: Yeah. And then this is why discipleship has to happen in for-profit companies, because that accountability is what I think precipitated a lot of— certainly it was Holy Spirit working, but working through the culture of the organization and working through that accountability that if we’re relying on the place we attend on Sunday morning to make disciples of our community, we’re totally missing it because it’s our job. It’s my job. It’s Jeff’s job. It’s every Christian that is in a business that is going to be discipling the people of this country, of every country that is represented among the listeners that are listening right now. Because it’s 40+ hours a week generally, that people are at work. And so discipleship in the business world isn’t just sort of like a bonus way to serve God. Like, it is the prime— for virtually all of us, it is the primary way that we’re going to serve God and the primary way that lost people and people that are that are struggling like this, like your team member there, are going to encounter the light of Christ. And I just thank God that you’ve cultivated a culture and took a step, and that you had a group like C12 that you could go and bounce that question off of, and get the solution of Corporate Chaplains of America, or Marketplace Chaplains serves other parts of the country as well. And that they have this resource to be able to come in. And I mean, you can’t just leave your door. I mean, I’m sure you would if a team member would, any team member would want to come in. But if they all started bringing their stuff to you on that level, I mean, you might not be getting anything else done right, you know, in terms of— and then, you know, a lot of team members, they don’t feel comfortable going to bring something like that to the CEO of the company, but they would bring it to a chaplain. I just love that example. Can you give us some other examples of how disciple-making has happened through your company? And by the way, when I say disciple-making, I’m not just talking about we’re having a Bible study, or we’re going to meet for coffee once a month and go through a book of the Bible. But the culture, how is the culture rubbing off on the people that work in the company?
[00:13:48] Jeff: Yeah, that’s a great point. So many times, I think we misconstrue the fact that living out your faith in business as a ministry doesn’t mean going up to every person in the company and going, “Let me tell you about Jesus. Because the first thing people would do is get intimidated by that. They go, I don’t know how to share my faith. I don’t know how to. That’s not really what it’s about at all. And kind of to answer your question, another example of that is really it begins with just living it out, living in your faith and living in integrity, walking in faith, treating people kindly. You see people begin to ask questions. One of the great things that has happened here too that I’m really proud of is I was so prayerfully asking God to bring revival within our company because we’d hired so many people A lot of them non-believers, but I was looking for people to step up in different parts of the country and different parts of locations within our organization to begin Bible studies and share their faith and for opportunities for the chaplains to share the gospel. And what I’ve seen is Him answer that. We had the first person step up at corporate a while back and start a Bible study and teach with all these folks now that come weekly. Now we have other folks from different companies within the same building here. 8-story building, and so there’s different companies on different floors. Now they’ve hung signs in different parts of the building, and other folks from different companies come to this Bible study now. And many people have given their faith over to Christ. They’ve asked Christ in their heart, and I’ve just seen him work amazing ways. It’s just been fun to see. But I would say this, it really starts with that conversation. I’ve had people even ask me, “What’s different? You know, everybody’s stressed out, you, Jimmy over here, I see him, he’s really living his best life right now. He’s always smiling, he’s always happy, you know, and this guy’s looking so stressed out. He’s like, “How is he doing that? And then what you find out is Jimmy has an opportunity because of how he’s living with that joy that can only come from God. He’s had the opportunity to share his faith. And again, I think that so many of us, including myself, get it wrong. And we think when we hear business as a ministry, we’re so intimidated to think, okay, I’ve got to go tell everybody in the company about Jesus. The fact is, it might turn a lot of people off if you were that blunt to them. It starts with that trust, just like it did with the chaplaincy program. It took several months for them to gain the trust of those folks before they could have that opportunity to present itself. But once it does, and once you listen to the things they’re going through and you partner with them and come alongside with them through those challenges and out the other side, it provides the opportunities that you’re talking about.
[00:16:18] Darren: Yeah.
[00:16:20] Jeff: Multiple ways. Yeah.
[00:16:23] Darren: And so now the company is an industry leader. And certainly the Bible studies and the chaplaincy, I mean, this is all contributing to the why behind what we do at the company. What is it that’s in the culture that has led you guys to get to this point? Now, where you are leading, a leader in this industry?
[00:16:50] Jeff: You know, it’s funny, I really think that God has stirred the hearts of several of us that have had a passion for it. And I think through lots of prayer and having an intentional culture that glorifies God, knowing that that’s what we’re all about, we’re unashamed about that, I think it really just kind of permeates the entire organization. And so I think it starts with just a couple of people. And then it grows from there to where you have more believers join in, and you really sit down, and you plan together, what can we do? What can we do within this organization to make sure that everybody has an opportunity to hear the gospel, that they see us live out a life that they want to be a part of, they want to ask questions, or that we can have an opportunity to talk to them? Whether it’s through our company party, which we pray before, we pray during the meal, we pray after. Whether it’s something like that, where we’re just doing simple things, praying before a meal, or whether it’s sharing the chaplain’s message for the month that comes in. I think it’s a number of different things, to be honest. I don’t think I could put my finger on any one thing that we’ve done. I think it’s the combination of being intentional and then really staying focused on that intentionality and executing some sort of idea that’s going to get through to your employees. And usually that idea is going to involve, for us, I think, the chaplaincy program for us was one of the biggest impacts we’ve ever seen. Because it just allows us to be in all these different places at the same time. And what a huge impact it’s been for those guys to really call and be there at just the right time. The opportunities I’ve seen and the doors that have been opened by God at just the right time, when somebody has this huge challenge in their life, to have that person to call has just presented itself 100 times. .
[00:18:30] Darren: Yeah, Jeff, what’s a time when you saw God’s hand at work in the business? I mean, you’ve shared several examples already, but is there another story you could tell?
[00:18:41] Jeff: Gosh, there is so many times where he’s touched the business. I mean, the way he’s just blessed us in the growth that we’ve seen, uh, the people he’s sent to us throughout that, the resources he’s given us in terms of, you know, C12 and these different programs and things to be a part of, the resources they provide. But I would say just the lives changed, and we’ve seen a lot of people just that I would have never dreamt would have asked the question, tell me about Jesus. And I’ve seen those things happen. And so specifically recently, we had somebody else go to prison for a little period of time because of a DUI in their past. I think it was 3 years prior. The person had completely given their life to Christ now, but now paying the penalty for something they had done many years ago. And it was delayed in the process of the courts for so long. And this female came and again talked to one of our folks, not me, but talked to their direct boss and said, I don’t know how I can make it through this process and I’m going to have to go to jail. Had to go for 46 days. I think they were sentenced to go to jail. And this person is phenomenal. Just had given their life completely to Christ, a changed life, a dramatic change. Used to go out and party all the time, and very young, but now had no way to pay the rent while they were gone, had no way to pay any bills, much less their rent, their car, all these things they were worried about. So they had their driver’s license taken away. And what I saw is a rally of the folks around this person. So they had no way to get to work anymore. And instead of letting that happen, our employees went to pick up this person every single day for several months to and from work. And I’m not talking to people that live next door to her, people that had to drive a significant way. To help her out. Then our employees raised a fund together and paid all the rent, paid all these things for them, for their bills, for food. And now that she’s out and has come back, just has rallied around this girl for help. And it’s been fun to see the employees and how God has moved in the life of this girl. And she just wept when everybody gave her these gifts and paid her bills. And just, it was tremendous to see the folks just all rally together. Just a blessing.
[00:20:51] Darren: Wow, praise God! What a story. What an example of the body of Christ in a company rallying around to help someone in a time of need. That’s incredible, Jeff. I know somebody’s listening and they’re thinking, well, maybe if I was the CEO of the company, we could start to do some of this kind of stuff and impact, make this kind of an impact on people. Can you give an example of somebody in the company that is not the CEO that has really just run with God’s calling for the business to make it more Christ-centered every day?
[00:21:32] Jeff: Yeah, absolutely. I would say the bigger impact is not me by far. It’s the folks within the organization. Most folks are not going to have a willingness to come talk to me. I’m aware of that. It’s fun to see folks like Chuck. He’s in Chattanooga, and Chuck is just an excited guy, loves Christ. He’s always full of energy, never down. I would love to have Chuck’s energy. I just don’t. He’s actually a year older than I am, but he’s just amazing. He’s so bubbly. Chuck has started a Bible study in Chattanooga as well, and I have seen him personally counsel many people, whether it’s employees that are going through difficult times. There was one in particular going through a divorce. Chuck brought it up. A lot of people circled around him again and really took care of this person that was going through a very difficult divorce. Children were involved, and it became an issue. But I’ve seen people like Chuck step in and step up and really help the folks that work for him. And that’s happened on numerous occasions where a branch manager or a salesperson steps in and steps up to help someone that they hardly know, could be in a different part of the organization, in a different state. But they hear of this need, and all of a sudden, they rally and say, “Hey, there’s a need within our company. Let’s do something for this person” And so that happens on a regular basis. We’ve seen that. And those things are the most fun to me to see. Then I get to really see the impact of the organization. You know, the whole thing starts with the folks. Like you said it best when you said our job is not to go to church and think that their job is to provide ministry to everyone there. Not that they don’t provide ministry, but they’re not our source and our opportunity to share our faith; it’s really in our everyday lives and in our circle or sphere of influence, if you will. And so those folks there, yeah, there’s a wonderful opportunity to hear and be poured into at church, but we really can pour into others within the marketplace of our business. And that circle of influence we talk a lot about in C12, it’s who’s around us that are our friends, our family. And we spend so much time at work on a daily basis. Like you said, we’re spending 40, 50, 60 hours a week, depending on the time and the season and how stressful things are. More time here is spent than at church by far. And most of these folks will never go into a church and hear the gospel and have that opportunity unless they’re encouraged by someone here. And so I would say this for sure, it’s definitely the lifeblood of our company, or they’re just every employee. They’re all equally impactful. When one guy shares his faith with somebody else in the warehouse because he’s bold enough to do so, we’ve seen many lives changed in that way. It’s not me talking to them. It’s somebody that they trust. It’s a counterpart that they’ve built a relationship with. And as this spreads and grows, the opportunities are endless that open up. And so I can say this for somebody that’s listening, who was just as nervous as you are hearing these things, thinking, gosh, I just don’t know if I have the courage to do this or step out. And I don’t know if I have the courage to start a chaplaincy program. These guys are going to think I’m a fanatic or whatever it may be. It’s not the case at all. What you’ll find is these folks are hurting, and they really need someone to talk to. And the CEO is not the person. They’re probably not going to. That experience I had was very unique. That’s happened one time in my life, but that was enough to make me think, what could we do? And are we really doing a good job as a company, being a Christian organization? Are we just saying that, making ourselves feel good?
[00:24:49] Darren: Yeah. Yeah. I think a good question to ask ourselves is, what would it take for us to be the person that a struggling coworker would come to? You know, maybe you’re not the CEO, you know, like the story that you shared, you don’t need to be the CEO. In fact, generally, I mean, it surprises me that someone would be willing to come to the CEO in that kind of situation. But what would it take for me? What would it take for you? Listener to be the person that the people that you work with, whether they are— they might be contractors, they might be vendors, they might be, you know, who knows, customers— that they know that they can come to you with what— with that thing that they’re really struggling with. You know, maybe it’s an alcohol problem, maybe it’s a family problem. Everybody’s got something. everybody’s got something. And, most people by far do not have somebody in their corner to be able to have those conversations and just know that somebody is going to have some solutions beyond just suck it up, say, or, you know, deal with it, but that they know how to go to the Lord about it. And so, Jeff, as we wrap it up here, one of the things that’s happening more and more as this faith and work movement grows with more and more companies like C12 companies and others that are dedicating their companies to the Lord to serve his purposes and make an impact in the culture is that they want to do that with other companies that are doing the same thing. And so with Team Air Distributing, somebody is listening that has some pull in a company to maybe redirect where they are buying their HVAC products from. So tell our listeners about Team Air Distributing, because, you know, and like we say on this podcast, companies aren’t fundamentally marketing products and services. We’re a marketing culture. And I think we’ve gotten a good sense of what the culture of Team Air Distributing is here today, and the great service and products that you provide, they flow out of that culture. So tell us where we can go and who you’re serving.
[00:27:21] Jeff: Absolutely. So we sell to contractors in the HVAC industry. So, your typical contractor you would call if your HVAC was down, we sell directly to those contractors within the Tennessee, Atlanta, Kentucky, and part of the Indiana marketplaces. And so we sell the American Standard products. And, you know, you said something so interesting a moment ago. If I could just say one thing about it, if you’re that person in the company that’s wondering, you know, how they can make an impact, it’s so simple, I think, as to say, spend a moment just asking somebody that sits next to you how they’re doing, and you’ll be surprised at how much they’ll admit to you is going on in their life. It may not be the first time, it may be the 50th time you ask them. But at some point, at the right time, they’re going to pour out kind of what’s really going on in their life. And it’s just as simple as caring. I think if they see that little piece of it, you’ll see a difference made.
[00:28:14] Darren: Yeah. And you might be the person’s supervisor. You know, sometimes those things don’t come up until performance reports, and they’ve got to give a reason for why they’ve been struggling. And maybe it’s not until then that you find out, but don’t just treat them in a transactional way, but recognize that this is a person that’s got problems just like we do, and they need somebody to help bear their burdens, just like Galatians 6:2 tells us, bear one another’s burdens and so fulfill the law of Christ. And I love how you’re doing that at Team Air Distributing. And what is that website again?
[00:28:56] Jeff: We’re at teamairdist.com.
[00:29:01] Darren: Teamairdist.com. All right, well, that’s who we want to buy our HVAC products from. So, Jeff, thank you so much for spending time with us and sharing with us the great work that the Lord is doing through your company.
[00:29:17] Jeff: Thank you very much. Very nice to join you.
[00:29:20] Darren: Thanks for listening to this episode of the Christian Business Leader podcast. Be sure to subscribe, leave a review, and tune in for the next episode as we continue exploring God’s will and ways for business.
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